State of the Manga Industry

Here are excerpts from the excellent retailers at the Anime Corner Store newsletter:

"This may be happening under the radar for many of you, but the US manga market is quickly transitioning into a 'rare' books model similar to what regular US Comic book dealers have been for decades. Hundreds of older manga issues have already gone out of print, and this year the process has been accelerated by a truly awful consumer economy. And a lot of this has been happening under the radar because past print runs were too large and the overhang of book inventory has remained in the supply chain for a long time, even after the decision as been made not to re-print them, at least until now. We, on the other hand, see the process in real time as every week manga volumes sell down and when we go to re-order some copies, that might have been available last week, are now sold out and listed as no longer in print. The manga publishers, for the most part, don't usually give us official lists of what's going 'out of print' either, they just decide not to reprint and once existing stocks dry up the books are no longer available for 're-order'. Tough luck Mr. Retailer if you didn't buy enough copies to begin with. Tough luck Mr. Customer if you didn't buy it when it first came out.

Now before you manga collectors out there start going crazy over this, let me remind you that there have probably been around 8,000 or 9,000 manga volumes published in the US over the last 10 years, and those backissues could not stay in print forever, so it was inevitable that the manga companies would eventually reach a point where they just start letting series go off the market en-mass as their sales cycles wind down. The process has really accelerated in 2009 though, and I'd guess that by years end there will probably be at least 1,500 older manga volumes that are no longer in print, and I would estimate by the end of 2010 fully half of the previously released catalog of English language manga will be out of print."

I guess that I'd better pick up the pace with collecting the Swan.